I appreciate the irony of this post’s title. Camo is all about mixing in with your surroundings to go unnoticed but trust me, pop your pup in Lead The Walk x Fetch & Follow and they’ll stand out in style. Basil discovered this first hand whilst walking through East London one winter’s afternoon. I lost count of the admiring glances, approving nods and ‘how cool does that dog look’ comments he attracted in his camouflage kit. He had some extra strut in his stride that day thanks to his Growlees collar charm, emblazoned with his personal anthem ‘I DON'T WALK I VOGUE’.